Amazon Go Opens In Seattle, Here’s How The ‘No-Checkout’ Shopping Works
Decades of retail marketing has enjoyed the effective services of Amazon.com, especially online shopping. Now Amazon has created an offline grocery outlet in Seattle, which will be run as a free-of-charge departure grocery store. Amazon has been test-running this innovation since 2016 ending, but they are now ready to let people enjoy the opening of the grocery shop for the public’s view which is scheduled for January 22nd.
The test-run is aimed at changing the normal system of retail sales.
One of the unique features of the Seattle based outlet is the functional sensor and camera trackers which capture all the activities of purchasers such as window shopping, taking items from the shelves and returning them.
After the usual shopping is over, the sight of the crowd at the departure queue and cash registers turn to unbreakable surplus while each shopper pays for his or her purchases with the use of credit cards. The grocery store is also called ‘Amazon Go,’ sitting on an 1800-sq expanse of Amazon property.
In 2017, Amazon Inc was said to have purchased sophisticated chains of the supermarket, the Whole Foods Market, which gulped $13.7 billion. However, shoppers are skeptical about what the outcome of this new project will be due to past experiences of incessant interruption in retail business operations. Retail stores are synonymous with long unmoving queues of customers so if Amazon cannot solve that major problem, other retail firms that can invent methods of preventing this menace will cause a fierce competition with Amazon.
Addition of extra Go Areas seem to be out of Amazon’s plans for now, and the company insisted that it has not included in its layout to add this innovation to the other sophisticated Whole Foods outlets.
The Amazon Go outlet in Seattle has been on test-running stage and was available for its members of staff on the 5th of December, 2016. The management also released a statement then that the convenience store should be ready for official public opening by January 2018.
There is no possibility of running a hitch-free retail business, and one retail expert studying Amazon has identified one hitch which can negatively affect the store. The expert said it would be difficult to pick out shoppers who share almost the same physical attributes. For instance, during the test-and-error period, the kids who came into the shop playfully removed items from shelves and dropped them in another spot where they are not supposed to be, causing distortion and disorganization in the shelves’ arrangement.
The test period of the convenience retail store was successful and error-free, due to five years of hard work, dedication, and inspection, says the vice president supervising Amazon Go, Puerini Giuanna.
She revealed while scrutinizing the retail outlet premises that the technological innovation used in setting up the store is nonexistent, but due to the competence of the engineers working at Amazon, the advancement in the sophistication at the store was brought to reality.
She pointed out two Starbucks beverages that were placed side-by-side on the shelf. The drinks looked very much alike and told the differences between them would be hard. Stating the distinctive features in each liquid, she showed that one bottle was slightly cream while the second one has a normal color. Giuanna said that this new technological innovation is built to identify the differences between the two wines.
To learn the method of its working, Giuanna said shoppers who come to the store would have to go through intensive screening at the entrance, passing through an Amazon Go app installed on a smartphone and getting inspected through a steel conduit.
Already-prepared food commodities are displayed at the entrance of the shop. When they walk ahead inside the outlet, customers will see several packed collections such as food and meat packs and more mouth-watering food commodities. At the secluded section where wine and alcoholic drinks are being sold, a staff member is on standby to examine the IDs of each shopper.
Black lustrous cameras are installed on the ceilings of the store to inspect the activities of the customers while heavy sensors meant to recognize different items people pick from the shop are fixed into all the shelves.
In case a shopper deceitfully but successfully exited the store through the steep conduit while keeping an extra item he didn’t pay for, the price of the stolen good will be deducted from his linked personal account, and if a good is removed and returned to the shelf, the value of the item will be removed from his online pre-order account.
There seem to be nothing different in the shop compared to other stores, but the departure screening is unique. Price tags are also boldly displayed on each item, and Amazon still maintains its friendly online pricing
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